Join the global movement!

This year, the SPAR International brand turns 90 years old! Founded in 1932, the SPAR business continues to be a great success. There are more than 13,500 SPAR stores in over 48 countries on four continents, meeting the needs of over 14.5 million consumers every day. As part of our SPAR Family, we invite you to join the global movement to plant hundreds of thousands of trees in partnership with One Tree Planted.

The iconic SPAR logo is a tree. As an integral part of our identity and our heritage, and to celebrate SPAR’s on-going commitment to uplifting communities all around the world, we plan to raise funds to donate towards tree-planting.

The One Tree Planted Organization will plant indigenous trees in areas that need reforestation in the participating SPAR countries across the world. This will be a 4 week campaign period, starting from June 3rd 2022 and ending July 3rd 2022. We believe this is something we can really own and get behind on a global scale, and by leveraging our combined brand strength and local community relationships, we can really create a powerful impact.

The SPAR Logo is a Tree

  • The SPAR logo type is an iconic design which has remained largely unchanged since its creation by Raymond Loewy in 1968.
  • The main element of the SPAR logo of a stylised fir tree has been with SPAR since its inception in 1932. The One Tree Planted initiative builds on the iconic nature of the brand, and plays up the tree symbol and the strong link we have to trees in our identity.


Why trees are so important

Not only are trees symbolic of our global identity, but they have a significant environmental role too. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and provide key ingredients in 25% of all medicines. Have you ever taken an Aspirin? It comes from the bark of a tree!

Here are the six pillars that explain why trees are vital:


Our campaign partner – One Tree Planted

Since 2014, they have more than doubled the number of trees planted each year, and are working with partners across 43+ countries in North America, Latin America, Africa, Asia, Europe and the Pacific.

We are partnering with a leading organization, in One Tree Planted, whose vision is to make it simple for anyone to help the environment by planting trees. Together - restoring forests, creating habitats for biodiversity, and making a positive social impact around the world. One Tree Planted is a non-profit environmental charity with a focus on global reforestation. They work with project partners across all of the major SPAR regions to get trees in the ground and restore forests after fires and floods.

They have worked with numerous high profile brands and individuals across the globe to put trees into the ground and ultimately, improve our environment.


Plant trees with the participating products in our stores and online!

Buy any participating product and we will make a contribution towards planting a tree. Together we can help to plant trees in remote areas of Zimbabwe that really need it, and have been identified by One Tree Planted for reforestation. These purchases can be done our stores around Zimbabwe or the dedicated online stores for Harare, Bulawayo, Mutare, Kwekwe and Marondera. You can recognise the participating products by the One Tree Planted logo or grouped together on this page.

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